If you have not had a lot of experience with postcard marketing in the past, finding a postcard that is proven and guaranteed to work can be a very difficult job for you. There are a lot of factors that could make or break your mortgage marketing postcards campaign. Some of them are headlines, images, layout, colors and value proposition. These are just factors that are on the post card itself. Finding the right combination is a process of tweaking and testing out different things until you figure out what works.
Therefore When I found this FREE mortgage postcards offer by Doren Aldana, I thought it should share it with my visitors on my blog. I have therefore done a review of his offer for you to decide whether this is something you want to take advantage of.
I will try to be as transparent as possible with the review for the benefits of my members. I will first give you the details of the offer, then whats required of you and then my unbiased opinion. I will also add a little bit about the company that is giving this offer as I think it is relevant and will help you make your decision as to whether you should take up or not.
The offer: This is a Free offer where you would not be required to pay anything to get access to any of the material. It not only gives you mortgage marketing post cards, but it also gives you access to some other
mortgage marketing tools. Here is a list of what you get.
- 25 Lead Generation Post Cards.
- 6 Marketing Tutorial and Expert Interview CDs
- 48 Online Audio Programs
- FSBO Marketing Kit (13 Templates)
- 8 Members Only Live Q&A Calls with Doren Aldana ( Sales page shows 2)
- 13 Issues of Mortgage Marketing Mastery Newsletter (Sales page Shows 2)
- 15-Step Ultimate Mortgage Marketing Plan – 1 module for each step (Audio Training)
- A Free Ad Critique by Doren Aldana
- 2 Months FREE Silver Membership to his website
Some of these benefits you get inside your Free silver membership. For example you will be able to download your postcards from the silver membership along with the instructions on how to use them and how to get maximum returns on it. The Sales Copy on the website says you get 18 postcards, but I found out there are actually about 26-27 of them inside the free membership. It looks like the offer page has not been updated after the addition of those new postcards. same goes for the live Q&A Calls with Doren ALdana. When he first put up the page, he used to do 1 call a month with his members. He now does 1 everyweek, thus you get exposure to 8 Q&A calls with this offer.
I have done a small video to show you what it looks like inside the silver membership.
Below is a list of the postcards that you get inside the membership.
| Mortgage Checkup – Client postcard |
Realtor Postcard – Call Capture |
| Financial Advisor Referral Card |
Instant Birthday Card Campaign |
| Change of Address Card – Form |
FSBO Followup Postcard (3) |
| Definition of a Referral Postcard |
Ufirst MMA – Postcard (for clients and partners) |
| Renovation Lead Gen. Postcard |
Realtor Value Postcard Invite |
| Annual Mortgage Review Card |
Switch to Lower Rate Postcard |
| Christmas Debt Postcard |
Reverse Mortgage Postcard – CA/US |
| Variable Rate Mortgage -Switch- CA/US |
Divorce Postcard |
| Bank Decline Card – Bad Credit |
Renewal Guide Card |
| We Love Referrals Card |
Moving Postcard |
| Home Buyer Postcard |
Bills Go Away – Debt Consol Card |
In addition to the above mortgage postcards, some other Major tools you get are;
- Consumer reports for lead generation
- mortgage marketing plan checklist
- A sample client newsletter showing you what it should look like and the important elements of a winning newsletter.
Okay, so now that you know what you get in this offer and what it looks like after you sign up… lets get down to what’s expected of you.
COST
This is a TRIAL offer for the first 2 months. This means that you will not be charged at all for 2 months.However, Power of Choice Coaching does ask that you cover the shipping and handling for $19.95. This is to cover the postage for the Free marketing materials, CDs and DVD that you receive from them in this free offer.
Cost after the two months.
The cost of the silver membership after the free 2 months is $37 plus $9.95 per month.
The Catch
There is no catch as such. The one being that Doren Aldana wants you to try out his marketing ideas for free for two months and guarantees that you would be so much IN LOVE with his stuff that you wouldn’t look back.
Contract: None. cancel or downgrade anytime
A little about the company: Power of Choice Coaching is owned by Doren Aldana. Doren Aldana is a contributing author for CMP magazine and The Mortgage Journal. He was also recently voted the “mortgage originator coach” of the year by “my mortgage community”. He has also been awarded Mortgage Coach of the year by CMP two years in a row 07-08.
Conclusion
The offer is well thought out. It not only gives you the mortgage marketing post cards that you’re looking for but also a lot of other material which can be very useful for you in your mortgage marketing. 2 months for free also gives you quite a lot of time to put some of his strategies to test. The only setback is that you need to provide your credit card information to take advantage of the FREE 2 months trial. But then, that is true for any kind of a trial you would do for a service. So definitely worth giving the offer a shot especially considering there is no risk involved.
There is really no one answer to this question. Getting a better response rate depends on a lot of factors while doing direct mail marketing of any sort, whether its post card marketing, flyers or newsletters. To some mortgage professionals out there, this might sound terrible but even a 2% -3% response is not a bad response rate with postcard marketing. Once you have started to get response on your direct mail postcards, the key is to measure that response and then tweak your campaign to send out more or less number of cards every month. This should be determined keeping in mind the kind of response you want from your mortgage postcard campaigns. For example, if you have found through testing that the optimal response for you is 1.00% on your mailings and you are looking for 15 leads a week, then you need to send out 1500 postcards every week. With this method you can literally control the number of leads you bring into your business.