Today, I’ll talk about something which is a well known method for capturing leads online. However, despite its popularity among the internet marketing community, I talk to mortgage brokers everyday who are not aware of the benefits of landing pages. Landing pages are highly valuable not just with postcards but on their own as well but for now, we’ll stick to how you can use them with postcards.
In all your marketing efforts, you will have a call to action for a marketing message to be effective. You will want them to email you, or visit your website or perhaps call you? Of course you want to do any of this because you want to have the person as a lead which you can then nurture into a conversion over a course of weeks or months. Ideally you will want people to phone you right away with your mortgage broker postcards. Some people will do that but not a lot of people today will call you directly without doing any research on you or doing some research on your competitors as well. Today, 85% of consumers will go online to find as much data they can about a company before making a decision. To ensure you get a response on your mortgage broker postcards and for leads to be generated, you would want to use landing pages as a call to action from your postcards.
A good landing page aka squeeze page will convince your prospect to submit their contact information to you. The way it is supposed to work is that you will initiate a communication message with your mortgage postcard and you will direct the recipient to your online landing page where you will continue that communication. On your landing pages, you are to convince your visitors exactly why they should choose you over the competition and let them download valuable content that is highly targeted to the list that you had originally targeted with your postcards. The only thing to be required of them to do should be to give you their contact information. The valuable content can come in the way of Free consumer reports which can be found easily on the internet. Some are available on this website.
Let’s take a simple example to help you understand better. If you initially targeted a debt consolidation list, your message on the postcard should speak to your prospects needs and benefits of consolidating their debt into their mortgage and should redirect them to a landing page that you have designed specifically for only this list. When someone visits, you landing page, you will put forth your value proposition and offer them a free consumer report to be sent to their email/mailing address. Either way, you will need their contact information, which you will ask for to be able to fulfill your promise. I have done a simple landing page so that you could see the basics.
You can have a look at the sample landing page here. Please note this is a very basic page that I have done very quickly just to give you a basic idea on how its done. You would probably need to have more to your actual landing page.
Every person who enters their information is a lead for you which you can now contact via email and direct mail with your marketing messages and warm them up to yourself. Of course, you will eventually want to go for the close once you have built up a level of trust with your prospects.
That’s all for now. I would love to have any questions, feed backs or comments.
What would you say is more effective, email marketing or telemarketing?
Both have their own uses. Telemarketing can give results very fast but could be disastrous if done wrong. Email marketing is slow but comes with certain rewards.
I thought it was going to be some boring old post, but it really compensated for my time. I will post a link to this page on my blog. I am sure my visitors will find that very useful