While putting together your mortgage postcard marketing campaign, designing the postcard itself is not step number 1 as many mortgage brokers suspect out there. The first step to take action on and complete is the list. You mortgage postcard marketing starts with a list – and choosing the wrong one could very well doom your campaign to failure even before it ever begins to take shape.
Go here for some free templates once you have your list.
The cheapest List is actually the most expensive
That must sound weird but its true. Looking for and finding the cheapest mailing list is not the smartest thing to do. It might sound cheap at the beginning but trust me, its going to cost you many times over what you saved during buying your list. If you are to get quality data where the list providers take responsibility for the list and stand behind their data, such lists will not be the cheapest ones.
Data updated to the minute!
For you to be able to target the right kind of people with the right messages, you will need the most up to date data on your list. These lists are usually updated monthly, so you should ensure that the ones you are buying is the most updated version of that list. I have quoted this example before but I would do it again here. If you are going to send someone a mortgage postcard on how you can help them get out of their ARM and it turns out they have already refinanced, you are only going to make yourself look like an idiot!
Aim your list on the target market.
While choosing your list, don’t even think about getting a list of every other person in a neighborhood. That will doom your mortgage postcard marketing way before it gets started. Too many mortgage professionals try to e everything to be every body, misguided by the hope that they will get a better response by reaching a more extensive range of prospects. Please do not make the same mistake as hundreds of others. The list you choose should be as targeted as possible. Your headlines and the content (offer on the back) should all be relevant to the list of prospects that you will send out your postcards to.
If you follow these three guide lines above while choosing your list, you will have done the most important part of your mortgage postcard marketing campaign correct.
Once you have your list taken care of, you can find some free mortgage postcard templates here.
Do you find this post helpful? Do you think it could have been better? Please leave you comments and feedback.
